Privacy Policy

1. Information We Collect

We collect personal information in the following ways:

a) Information You Provide Directly

• Name, phone number, email address, and mailing/property address
• Property details relevant to your quote (e.g., driveway size, condition, photos you submit)
• Details you share with us through our website contact form, quote request form, phone calls, text messages, or in-person conversations
• Payment information when you pay for services (processed securely by our payment provider; we do not store full card details)

b) Information Collected Automatically

• Website usage data such as pages visited, time on site, device/browser type, and general location (via IP address), collected through standard analytics tools
• Information collected through the Meta Pixel and/or Conversions API when you visit our website or interact with our Facebook/Instagram advertisements, which helps us understand ad performance and show relevant ads
• Information submitted through Meta (Facebook/Instagram) Lead Ads forms, which is shared with us by Meta when you submit a form

c) Information From Third Parties

• Publicly available property or mapping information (e.g., Google Maps/Street View) used to prepare quotes or plan service routes
• Reviews or referrals shared with us by past customers

2. How We Use Your Information

We use the personal information we collect to:

• Prepare and provide price quotes and estimates
• Schedule, perform, and follow up on sealcoating and related services
• Communicate with you about your quote, appointment, or service (by phone, text, or email)
• Process payments for services rendered
• Respond to inquiries, questions, or complaints
• Improve our website, services, and customer experience
• Measure and improve the performance of our advertising, including Meta (Facebook/Instagram) ad campaigns
• Comply with legal, tax, and insurance obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers who help us operate our business, such as scheduling tools, payment processors, and lead-tracking or customer relationship management (CRM) software
• Meta Platforms, Inc. (Facebook/Instagram), when you submit a lead form through our ads or interact with our website while the Meta Pixel is active, in accordance with Meta's own privacy policy
• Subcontractors or crew members, where necessary, solely to complete work on your property
• Government or regulatory authorities, where required by law (e.g., tax reporting, insurance claims)

We require any third party we share information with to protect it in a manner consistent with this policy.

4. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies (including the Meta Pixel and standard web analytics) to understand how visitors use our site and to measure the effectiveness of our advertising. You can control or disable cookies through your browser settings; note that some website features may not function properly if cookies are disabled.

5. Data Storage and Security

We take reasonable administrative and technical measures to protect your personal information against unauthorized access, loss, misuse, or alteration. This includes using reputable, secure third-party platforms for storing lead and customer information and limiting access to personal information to those who need it to perform their role. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, including any legal, accounting, or reporting requirements (such as invoicing, warranty, and tax records). Quote requests that do not result in service may be retained for a reasonable period to allow us to follow up, after which they may be deleted or anonymized.

7. Your Rights and Choices

Under PIPEDA, you have the right to:

• Ask what personal information we hold about you and request access to it
• Request that we correct inaccurate or incomplete information
• Withdraw your consent to certain uses of your information (e.g., opt out of marketing communications), subject to legal or contractual restrictions
• Ask us to delete your personal information, subject to our legitimate business, legal, or record-keeping needs

You may opt out of receiving marketing text messages, emails, or calls at any time by replying "STOP," unsubscribing, or simply telling us directly. To make a request regarding your personal information, contact us using the details in Section 10.

8. Children's Privacy

Our services and website are not directed at children, and we do not knowingly collect personal information from individuals under the age of 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Effective Date" at the top of this policy will indicate when it was last updated. We encourage you to review this policy periodically.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

• Business Name: Prairie Surface Co
• Website: prairiesurfaceco.ca
• Service Area: Winnipeg-area bedroom communities, Manitoba
• Email: info@prairiesurfaceco.ca
• Phone: 431-444-9600